The Cost Of Not Knowing Campaign
Every day, people across the UK make financial decisions that shape their lives – decisions about saving, borrowing, investing, and planning for the future. But too often, those choices are harder than they should be. When people aren’t taught how the system works or given the confidence to navigate it, the cost can be high. Our new research shows that financial confusion costs the average UK adult over £640 a year.
We want to address this challenge at a systemic level, calling for a national commitment to financial education – and you can join us. Knowledge is power, and together, we can put it in everyone’s hands – because the cost of not knowing is higher than it looks.