The work behind the scenes
What you see publicly is only part of the story. Behind the new name and visual identity, the past year has involved a significant amount of work that is rarely seen by the public but is equally as important.
Programme resources have been rebranded. Every internal system, policy and piece of documentation has been reviewed and updated too – the kind of unglamorous but essential work that makes an organisation actually function under a new identity.
We’ve also been building brand awareness from the ground up. Introducing Money Ready to partners, funders and communities who knew us as MyBnk for so many years, as well as finding new audiences. Helping people make the connection.
That work is ongoing, but the foundations are solid.
Here’s a quick roundup of some of the highpoints from this landmark year.
The rebrand started with a bang
One month after launch, our BBC Radio 4 Appeal brought our mission to a national stage. For an organisation that had spent years making the case for financial education in classrooms, community centres and workplaces, hearing that work discussed on one of the UK’s most trusted broadcasters was a moment to sit with.
Then we got bigger
In September, Money Ready merged with RedSTART Educate. It’s a merger we’re proud of, and one that makes sense: together, we now support learners from the age of four all the way through to 40. From the first conversations about pocket money to navigating payslips, credit and pensions. The full journey.
We celebrated 20 years in Parliament
October brought a milestone that felt right to mark somewhere significant. Our 20th anniversary celebration took place at the House of Lords, a moment to acknowledge two decades of impact and the people who made it happen: the staff, the volunteers, the delivery partners, the funders, the learners.
The policy landscape shifted
This year brought two significant policy wins: recognition in the Financial Inclusion Strategy and the Curriculum and Assessment Review. These represent years of evidence-gathering, advocacy and consistent argument that financial education belongs in the curriculum and beyond, not as an optional extra, but as a right. We’re excited to continue this work as these policies move into execution.

We launched our first flagship campaign
In January, we launched The Cost of Not Knowing: Money Ready’s first major national campaign. It marked something important. An organisation confident enough in its identity to lead with a bold public argument, not just describe the work it does. Financial illiteracy has a cost, and we named it.
New programmes reaching more people
Alongside the milestones, we’ve also been growing what we offer. The Big Money Lesson launched, bringing free, high-quality financial education to school pupils at scale. And Money Ready Mondays gives adults a regular, accessible way to build their financial knowledge each month. Two new digital initiatives that put the mission into practice in different ways, for different people.
Looking ahead
A rebrand doesn’t mean much on its own. What matters is what you do with the clarity it gives you. This year showed us what’s possible when the name, the mission and the moment align. More campaigning. Deeper partnerships. New programmes. A stronger case for financial fluency in policy conversations that matter.
Two years ago, we asked ourselves whether our name truly reflected what we stood for. A year ago, we answered that question with our rebrand to Money Ready. Everything that's followed has confirmed we got it right. From our merger with RedSTART Educate to our policy wins to the launch of The Cost of Not Knowing, this has been a year that showed what's possible when your identity and your mission are properly aligned. It’s been an amazing first year of Money Ready, and we're only getting started.Leon Ward, CEO
Before we close, we want to say thank you. To our team, our Trustees, our volunteers, our funders and our partners: your support through this past year has meant everything. This celebration is as much yours as it is ours.
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